“$10 toothpaste? U.S. household goods makers face blowback on price hikes”
March 1, 2022
“…Get ready for the $10 tube of toothpaste.
Colgate-Palmolive Co (CL.N) CEO Noel Wallace said last week at an industry conference that the household goods maker sees its new Optic White Pro Series toothpaste as the type of premium product “vital” to its ability to raise prices, which will help drive profit growth this year…
Colgate expects its margins to widen this year, due in part to higher prices. It also bought back almost 50% more shares last year, a boon for investors…
P&G executives said last week that they expect margins to continue to improve as higher prices hit stores. The company also plans to buy back more stock than originally planned…”
The title of this article is slight different from what they are talking about. CLN is expecting to profit. At the moment they are not feeling any blowback from customers.