70% Of Consumers Respond Positively To Branded Products
March 2, 2022
“Data shows that an estimated 25% of internet users use ad-blockers; between 2014 and 2018, Netflix, which is ad free, grew from 50 million to 125 million subscribers. The simple truth is that people just don’t like ads, and they’ll pay to avoid them both online and while watching their favorite shows. So marketers need to provide them with something that communicates their brand values in a way that truly resonates with them.
Consumers like branded content because it’s less about selling products and more about providing value. Ascend Integrated Media reported that 70% of consumers wanted to learn about products through content and responded positively to brands that provided them with thoughtful subject matter expertise…”
https://www.cnbc.com/advertorial/2022/02/17/understanding-the-value-of-branded-content.html
You want to grow? You want to expand? You want customers interested in your product? This is the way to go it seems.