“Advertising group suspends brand safety unit after Elon Musk’s antitrust lawsuit”
August 14, 2024
“The World Federation of Advertisers said Thursday that it’s suspending the operations of its Global Alliance for Responsible Media nonprofit initiative.
GARM was started in 2019 in part to help advertisers avoid having their promotions show up alongside content they deem harmful.
Earlier this week, Elon Musk’s X filed a federal lawsuit, alleging WFA and member companies engaged in anticompetitive behavior and organized an advertising boycott…”
https://www.cnbc.com/2024/08/08/ad-group-suspends-garm-after-of-x-elon-musks-antitrust-lawsuit-.html
No need to stop if they wasn’t breaking the law. Looks like they got caught in the act.