“Boycotts rarely work — but anti-LGBTQ+ backlash is forcing companies into tough choices”
June 22, 2023
“…As boycotts move beyond social-media-fueled outrage, companies like Anheuser-Busch, Target and Disney are facing monthslong public relations fiascos that have resulted in market share losses, C-suite shake-ups, legal battles and even threats to employees. In some cases, corporations have drawn the ire of conservative customers for marketing to LGBTQ+ consumers or criticizing laws targeting them — only to face backlash from more liberal shoppers for attempts to appease those who spurned a brand...”
https://www.cnbc.com/2023/06/22/the-business-of-boycotts-what-can-corporate-america-do.html
First of all its not a gay backlash. It’s a backlash against groomers. These companies want to mentally molest children but that’s not going to happen. They will face the wraith of their customers when they attempt to do so.
See the bold letters above? A business job is to sale product not to be political. These companies have a choice to make. They can chase Blackrock money and ESG scores or they can focus on selling their product in a non-political manner. This is not hard to understand. You can get woke and go broke or you can stay in business and make money.