“Bud Light Backlash Will Cost Brands Up to 15% of Shelf Space”
April 1, 2024
“…Major grocery chains are just starting an annual spring rite: reshuffling the alcohol aisle to give more space to top sellers. That reset means fewer feet of shelf space for Bud Light, which hasn’t fully recovered from a conservative-led backlash over its collaboration last year with transgender influencer Dylan Mulvaney…
“Anheuser-Busch’s beers will lose a range of about 10% to 15% of their space nationally as resets start,” said Jesse Ferber, chief strategy officer at Columbia Distributing, which serves Washington and Oregon and works with major retailers including Walmart and Target. Ferber estimates that most of that will come out of Bud Light and Budweiser, based on conversations with national retailers and competing brewers…”