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“Facebook made a major change after years of PR disasters, and news sites are paying the price”

“…Facebook, now known as Meta, is out of the news business, a move that’s disrupted the traffic flow for many publications — Mother Jones has seen a 99% drop in Facebook referrals since its peak — and had disastrous consequences for some. In September, Meta said it would “deprecate” its Facebook news tab in European countries including the U.K., France and Germany as “part of an ongoing effort to better align our investments to our products and services people value the most.”…”

https://www.cnbc.com/2024/01/22/metas-retreat-from-news-accelerated-in-2023-leaving-media-scrambling.html

This should be obvious but it seems it isn’t so I will say it. NEVER build a business that depends on another business. At that point you’re like a leach. If the host decides to cut you off you’re done. A better way to use social media is to use it as a way to funnel traffic to your own website. You advertise on social media and tell your followers to come to your website. Don’t worry people. If you build it they will come. I don’t know why people think if they make their own website no one will visit or it’ will’ll die. That’s not true. It never has been.

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