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“NCAA and ESPN ink 8-year, $920 million media rights deal”

“The NCAA and ESPN have reached a new eight-year media rights deal worth more than $115 million annually, as the value of sports media rights reaches new heights.

The new agreement carries an annual value of roughly three times the current 14-year deal, which pays about $40 million annually. An NCAA spokesperson confirmed an additional 25%, or $28.75 million annually, will help with production and marketing costs…

Endeavor’s IMG and WME Sports, who consulted for the NCAA on the deal, say about 57% of the value of the deal is tied to women’s college basketball specifically, Baker told the Associated Press…”

https://www.cnbc.com/2024/01/04/ncaa-and-espn-ink-8-year-920-million-media-rights-deal.html

Get woke go broke. They will find out the hard way. Woman’s basketball don’t bring in money. If I were an investor I’d be extremely worried right now. ESPN long term outlook does not look good. It don’t look good at all.

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