“Netflix is in rough shape. This week will determine its future”
July 18, 2022
“…The streaming giant will report its second-quarter earnings on Tuesday, and it’s shaping up to be one of the most consequential moments in the 25-year history of the company.
Netflix is having a terrible year. In April, the company reported that it had lost subscribers in the first quarter of 2022 — the first time that had happened in any quarter for more than a decade. Netflix’s stock subsequently burst into flames (it’s currently down about 70% so far this year), wiping out billions of dollars in market value, and the company laid off hundreds of employees…
The company is also focusing on clamping down on password sharing and focusing on creating compelling content to help turn the tide…”
https://www.cnn.com/2022/07/17/investing/stocks-week-ahead/index.html
This is not good for Netflix. Moves like this are going to make them lose even more subscribers. Account sharing is a good problem to have. Those are potential future customers. You’re not going to force them to buy anything. They will do so when they are ready. All Netflix is doing by trying to remove them is lowering their brand recognition.