“Paris Olympics on track to hit NBC ad sales record…”
April 15, 2024
“…Comcast-owned NBCU said on Tuesday it has sold $1.2 billion in advertising for the Paris games and is on track to achieve a new sales record in Olympic history. The company paid $7.65 billion to renew its broadcast rights deal through 2032, the largest deal in the world for the games.
Ad spending from International Olympic Committee (IOC) sponsors is currently up 18% from the previous summer Olympics in Tokyo that took place in 2021, said Dan Lovinger, president of Olympic and Paralympic sales at NBCU, in an interview…”
https://www.yahoo.com/news/paris-olympics-track-hit-nbc-155228997.html