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“Taco Bell accelerates international growth as chain aims for $20 billion in annual sales”

“Taco Bell is accelerating its growth outside the U.S., opening 25% of its international restaurants in just the last two years.

The Yum Brands chain announced Tuesday that it opened its 100th restaurant in Spain. The chain said it’s on track to build 1,000 international units, although it did not share a timeline to reach that goal. At the end of 2020, about 8% of Taco Bell’s 7,427 restaurants were located outside the U.S…”

https://www.cnbc.com/2022/02/15/taco-bell-accelerates-international-growth-aims-for-20-billion-in-annual-sales.html

How is Taco Bell doing well in Spain? It’s not authentic Hispanic food. I don’t understand. I’m not knocking Taco Bell. I’m just saying it doesn’t make sense. The world is a strange place.

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