“Tesla’s Europe sales plunge 49% on brand damage, rising competition”
May 28, 2025
“Tesla sold 7,261 cars in Europe in April, down 49% year on year, according to the European Automobile Manufacturers’ Association.
Tesla brand equity has been declining since 2024 owing largely to CEO Elon Musk’s incendiary political rhetoric and government work.
Musk endorsed Germany’s extreme anti-immigrant party, AfD, and serves as a key advisor to U.S. President Donald Trump, working to slash federal agencies.
Tesla is also facing heightened competition in Europe…”