“The decline of McDonald’s: How the golden arches lost their shine”
August 22, 2024
“…McDonald’s shared that its sales had fallen by one per cent worldwide across every company segment from April to June. It might not sound like a lot, but this marks the first decline in sales that the fast food behemoth has seen since the final quarter of 2020… According to the company, the reason for the decline in sales is the ongoing cost of living crisis that is hitting consumers the world over…”
Mcdonalds had two advantages. It was cheap and it was fast. It stop being cheap so a decline is obvious.