“The demise of Red Lobster is a perfect case study in how to kill a business”

“…Red Lobster is being bogged down by increased labor costs and expensive leases on its restaurants. Some observers were quick to blame the financial woes on its decision last year to make its “Endless Shrimp” promotion, which used to be an occasional, limited-time offering, permanent. The move was not a smart one. While Red Lobster increased traffic somewhat, people coming in to chow down on all-you-can-eat shrimp was a money bleeder…”

https://www.msn.com/en-us/money/companies/ar-AA1nYzky

See the bold. This is the reason. The all you can eat shrimp was suppose to be a loss leader I’m assuming.