“Nike shares fall 9% on weak outlook, expected 20% sales decline in China”
April 12, 2026
“Nike beat Wall Street’s earnings and revenue estimates for its third fiscal quarter, but it gave a weaker-than-expected sales outlook for its current quarter.
Revenue in its struggling Greater China market fell but still beat Wall Street estimates, while its North America business posted another quarter of growth.
Nike is in the midst of a massive turnaround under CEO Elliott Hill, and the outlook raised new questions about how long its recovery will take…”
https://www.cnbc.com/2026/03/31/nike-nke-earnings-q3-2026.html