“Planet Fitness stock plunges 30% after company slashes guidance, cancels planned price hikes”
July 8, 2026
“Shares of Planet Fitness plunged Thursday after the fitness company slashed its guidance and canceled planned price hikes.
CEO Colleen Keating attributed the slowdown to “internal and external headwinds” during the quarter, which is the company’s peak sign-up period.
Still, the company saw revenue and same-club sales growth in its first fiscal quarter…”