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Business

“Streaming Was Supposed to Rescue the Ailing TV Ad Business. It Hasn’t.”

“…The move marks an important inflection point. TV commercials have long stood as the cornerstone of modern advertising. This dominance was owed, in part, to TV’s capacity to reach vast and diverse audiences through ads that leverage sound, sight and… Continue Reading…

Business, Economy

“Apple TV+ spending more than $6 billion on new shows, plans to launch before Disney+: report”

” Apple Inc. AAPL, +1.60% has committed to spending more than $6 billion on original content for its upcoming streaming-video service, which it expects to launch within two months, the Financial Times reported Monday. … Bloomberg News report Monday said Apple is weighing a price of $9.99… Continue Reading…